Post by account_disabled on Feb 19, 2024 5:49:17 GMT
with Marketo's systems , let's first cover a few basics . What is an offline conversion event In this case, an "offline" conversion event is when a lead in your database takes a desired action on a channel that cannot be measured by Facebook . When Facebook made the announcement , business publications Forbes , AdWeek , etc. focused primarily on retail use cases . While this is certainly true for most use cases for offline conversion events , I believe the potential for "offline" conversion events to impact marketers is even greater .
In fact, offline conversion events allow marketers to have a complete omnichannel view to see sales and conversions that can be attributed to Facebook across any location, channel, or campaign. It can be done. Here are some latestdatabase.com examples of offline conversions that come to mind . MQL Marketing Qualified Lead: Promising prospects narrowed down by the marketing department SQL Sales Qualified Lead: MQL supplied by the marketing department that has been approved accepted by sales sales consulting car test drive Watching sports games Offering a demo Download content Achieving score threshold
Telephone call length Receiving mail and packages Here are four unique ways to use offline conversion events to improve your marketing campaigns . Increase MQL For example, let's say you 're a B2B marketer on a demand generation team at a SaaS company . If you're purchasing Facebook lead generation ads lead ads to attract customers at the top of the funnel , don't just optimize your campaign around the