Post by account_disabled on Mar 7, 2024 6:30:20 GMT
The involvement of the public in a more authentic, human and sustainable way, also thanks to the emotions aroused by an emotional branding that goes hand in hand step with the corporate narrative: persuasion, conviction, strengthening of the brand itself and sharing of data and insights through data storytelling . How can we not mention the creation of a symbolic , romantic narrative universe, aimed at making customers feel like a living part of the fabric of the company (as Mulino Bianco, Red Bull and many other virtuous examples of long-lasting, solid, aimed at creating an iconic and transversal communicative language that has lasted for years). Storytelling, storymaking and therefore storytelling marketing capable of creating tailor-made stories, narratives capable of inserting themselves into online and offline media, leaving their mark. Promoting identification with themes and topics and developing greater awareness and discussion between sender (the brand) and recipient (the consumer). labels bearing the words what.
When, why, where, who, the 5 fundamental whos of corporate Greece Telegram Number Data storytelling How to Do Corporate Storytelling? Corporate storytelling is never random, on the contrary it responds to the strategic logics that are most attentive to the uniqueness of the brand. To set up a true brand storytelling strategy it is necessary to carry out an assessment of the state of the art and a wide-ranging consideration of the objectives to be achieved . More specifically, it is essential to start from a definition of the corporate identity , which continues with a targeted study of the target, a narrative structuring through textual content and visual content, an identification of the various roles and an application of storytelling to the already present system company communication.
In the next paragraphs we will go into detail about each step. Enjoy the reading! Definition of Corporate Identity In a first phase of defining the corporate identity, it is necessary to have access to the entire value universe of the brand , recovering historical, internal information. If the company has a recent history and was therefore born recently, it is a good idea to evaluate the universe of supporting values and understand how to best express them, creating its own narrative , personal, unique dimension, shared by all parts of the company . To define your corporate identity you can also start from the products and services created, from the company roles, from the skills and resources available, from the creative ideas and intuitions. Always under the sign of truth , transparency and intellectual honesty , ready to share their narrative capital. And above all… have a good Storytelling !
When, why, where, who, the 5 fundamental whos of corporate Greece Telegram Number Data storytelling How to Do Corporate Storytelling? Corporate storytelling is never random, on the contrary it responds to the strategic logics that are most attentive to the uniqueness of the brand. To set up a true brand storytelling strategy it is necessary to carry out an assessment of the state of the art and a wide-ranging consideration of the objectives to be achieved . More specifically, it is essential to start from a definition of the corporate identity , which continues with a targeted study of the target, a narrative structuring through textual content and visual content, an identification of the various roles and an application of storytelling to the already present system company communication.
In the next paragraphs we will go into detail about each step. Enjoy the reading! Definition of Corporate Identity In a first phase of defining the corporate identity, it is necessary to have access to the entire value universe of the brand , recovering historical, internal information. If the company has a recent history and was therefore born recently, it is a good idea to evaluate the universe of supporting values and understand how to best express them, creating its own narrative , personal, unique dimension, shared by all parts of the company . To define your corporate identity you can also start from the products and services created, from the company roles, from the skills and resources available, from the creative ideas and intuitions. Always under the sign of truth , transparency and intellectual honesty , ready to share their narrative capital. And above all… have a good Storytelling !