Post by account_disabled on Mar 10, 2024 6:10:08 GMT
What is the attention economy and how does it influence new media? Attention is a precious and limited commodity . For millennia, man has had rather limited access to information, while today, with the evolution of new means of communication, he is literally overwhelmed by it. An internet connection is sufficient to find a considerable amount of information of any kind in a very short time . Yet the power of man's mental processes and the number of minutes that make up his day are always the same. Key takeaways from the article: The rapid growth of information causes a weakening of attention .
The more we are bombarded with information and advertising on a daily basis, the less India Mobile Number Data we are able to concentrate on them More and more resources will be invested in creating advertisements capable of capturing and retaining human attention It is increasingly necessary, to deserve the public's attention, to be genuine and honest , especially in a period in which we have long been bombarded and disoriented by content related to the crisis It could be said that today the limiting factor is no longer information, but attention . Currently, digital services and products are competing for it with more and more users. The rapid growth of information causes a weakening of attention. The more we are bombarded with information and advertising on a daily basis, the less we are able to concentrate on them. It is therefore necessary for those who want to establish themselves on the market to be able to make their voice heard in the sea of communication today, emerging and standing out from the crowd.
Given these premises and needs, modern economics has inaugurated a field of research that directs its effort to the study of the possibilities of human attention and how the products placed on the market can somehow capture it. Here's what we'll cover in this article: What is attention? What are the historical roots of the attention economy? Attention economy and video: how to capture users' attention Attention economy and gamification: how to maintain a high level of user involvement 4 Characteristics that content must possess to attract the user's attention Does the attention economy really influence users? Danger of burnout: be careful not to overdo it with the digital advertising onslaught Attention economy: how to capture users' attention in the post COVID-19 period new-era-customer-loyalty What is attention? Before proceeding further, let's define the concept of attention.
The more we are bombarded with information and advertising on a daily basis, the less India Mobile Number Data we are able to concentrate on them More and more resources will be invested in creating advertisements capable of capturing and retaining human attention It is increasingly necessary, to deserve the public's attention, to be genuine and honest , especially in a period in which we have long been bombarded and disoriented by content related to the crisis It could be said that today the limiting factor is no longer information, but attention . Currently, digital services and products are competing for it with more and more users. The rapid growth of information causes a weakening of attention. The more we are bombarded with information and advertising on a daily basis, the less we are able to concentrate on them. It is therefore necessary for those who want to establish themselves on the market to be able to make their voice heard in the sea of communication today, emerging and standing out from the crowd.
Given these premises and needs, modern economics has inaugurated a field of research that directs its effort to the study of the possibilities of human attention and how the products placed on the market can somehow capture it. Here's what we'll cover in this article: What is attention? What are the historical roots of the attention economy? Attention economy and video: how to capture users' attention Attention economy and gamification: how to maintain a high level of user involvement 4 Characteristics that content must possess to attract the user's attention Does the attention economy really influence users? Danger of burnout: be careful not to overdo it with the digital advertising onslaught Attention economy: how to capture users' attention in the post COVID-19 period new-era-customer-loyalty What is attention? Before proceeding further, let's define the concept of attention.