Post by account_disabled on Dec 28, 2023 4:52:33 GMT
Marketing and branding strategies including diversifying communication channels and offering innovative solutions can strengthen and maintain trust in the brand. Developing a good relationship with clients is an essential stage in the brand management process. In a safe economic environment brand management strategies focus on the two categories of elements that make up the brand The tangible elements the product itself its appearance packaging price etc.
Intangible elements the experiences offered the customers' relationship with the brand the brand's values and the value offered by the customers the level of trust in the brand the authority Phone Number List etc. The situation gets complicated when the economic framework becomes volatile and no longer offers the guarantee of a predictable economic process. We are of course talking about socioeconomic crises caused by various factors the best example being the pandemic with the new Coronavirus COVID . In such situations the attention of brands must focus mainly on intangible brand elements.
Why Socioeconomic crises bring after them a dramatic decrease in the level of trust shown by people towards brands. And yes normal. As I already talked about in the last article published on the re consulting blog in moments of crisis people start to reevaluate their priorities and tend to and redirect all the energy to the satisfaction of needs from the basic levels found in Maslow's Pyramid.
Intangible elements the experiences offered the customers' relationship with the brand the brand's values and the value offered by the customers the level of trust in the brand the authority Phone Number List etc. The situation gets complicated when the economic framework becomes volatile and no longer offers the guarantee of a predictable economic process. We are of course talking about socioeconomic crises caused by various factors the best example being the pandemic with the new Coronavirus COVID . In such situations the attention of brands must focus mainly on intangible brand elements.
Why Socioeconomic crises bring after them a dramatic decrease in the level of trust shown by people towards brands. And yes normal. As I already talked about in the last article published on the re consulting blog in moments of crisis people start to reevaluate their priorities and tend to and redirect all the energy to the satisfaction of needs from the basic levels found in Maslow's Pyramid.